At the Misano World Circuit in Misano Adriatico, which hosted the 2024 edition of the Italian Bike Festival this year, EMCC (European Media Cycling Contest) took place for the third consecutive year, the cycling media event that involves 40 selected journalists, bloggers, influencers, YouTubers and 360° media specialized in the bike world from 10 different European countries, in an intense weekend of events (www.emcc.it) - The event was organized thanks to the collaboration of Apt Servizi Emilia-Romagna and Visit Romagna as part of the communication and marketing projects on the European bike markets
As part of the Italian Bike Festival, whose 2024 edition at the Misano World Circuit took place from 13 to 15 September, EMCC “European Media Cycling Contest” took place for the third consecutive year, an event that involved at an international level 40 selected journalists, bloggers, influencers, youtubers, 360° media specialized in the bike world, in an intense weekend of appointments.
On the first day of the program, participants visited some communication initiatives at the Emilia-Romagna stand of the IBF Tourism area reserved for the three regional tourist destinations (Visit Romagna, Territorio Turistico Bologna Modena and Visit Emilia) and some B2B meetings with the companies present at the Festival and its bike tests inside the circuit with the possibility of trying out the latest bicycle models on the market.
The next day everyone on bikes for a guided bike tour with all the EMCC participants and a crew of video-makers in tow, an itinerary of about 60km between the San Bartolo Park and the most beautiful villages of the Valconca with a tasting of wines and typical products in a well-known winery in Morciano di Romagna.
The grand finale of EMCC was the participation of European media in La Gialla Cycling, the Granfondo organized by the Italian Bike Festival (100km with 1500 meters of elevation gain) in the Romagna hinterland on the border with the Marche, a real contest in which EMCC members had fun competing for the 2024 title which saw Andrea Nicosia (One More Ride) victorious among the men and the English blogger Paris Wood in the women's category.
EMCC was organized thanks to the collaboration of Apt Servizi Emilia-Romagna and Visit Romagna as part of the communication, marketing and promotional-commercialization projects of the bike product on European markets.
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